Facebook announced a ban on all cryptocurrency ads just 6 months ago, in January of 2018. The initial ban seemed to be an attempt to shelter Facebook users from potential fraud. The ban was absolute and immediate.
Facebook will continue the ban on ICO’s (initial coin offerings), but they are lifting the ban on cryptocurrency.
Placing ads on Facebook is usually done with a click of a button. Facebook is know for their accurate targeting whether it be by age, earnings or geography. This targeting makes Facebook advertising quite valuable to up and coming cryptocurrencies looking to attract investors.
While Facebook is lifting the ban on advertising, potential advertisers will be required to submit an application in order to be eligible to advertise. The application will include background information on their business and financial information.